1. Types of Data We Collect

We obtain information about you in the course of your use of our Website or Services, including:

• Account Information: Your name and email address when you register your user account.
• Profile Information: Your date of birth, address, profile preferences, profile photo, gender, feedback, survey responses, and stated interests.
• Support Correspondence: Information shared when you contact us for technical support or general inquiries.
• Billing Details: Your billing information when you subscribe to any of our paid services.
• Marketing Preferences: Your choices regarding receiving marketing materials from us or authorized third parties.

We gather technical information in the course of your use of our services, such as:

• Your IP address by which you are accessing our services.
• Logs and records of when you log in or out of your account.

We also gather other technical information, aggregated from all users:

• Browser type and version.
• Device type (mobile, tablet, desktop).
• Time zone, country, and city.
• Operating system and platform.
• User demographics and statistical data.
• Other aggregated metrics about the devices and software used to access our Website and Services.

2. How We Use Your Data

We only use your personal data as permitted by applicable law, primarily to:

• Register you as a customer and create/maintain your user account.
• Provide technical support or assistance and respond to your queries.
• Process or manage your payments, charges, and collect or recover money owed to us for our paid services.
• Deliver and optimize this Website and other connected systems hosted by us.
• Administer and protect our business and services (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting).
• Deliver marketing or other communications in accordance with your preferred choices.
• Respond to your direct messages by email, post, social media, or other communication channels.

3. Analytics (Google Analytics)

We utilize Google Analytics (GA4) to compile aggregated technical information to help us study user engagement and improve our platform. For example, we prioritize how we optimize features based on which sections are most widely used.

Aggregated data does not directly reveal your identity. However, if combined with other data in a way that indirectly identifies you, we treat the combined data as personal data governed by this Privacy Policy.

4. Advertising and Google AdSense

If you have elected to receive advertising messages, or where permitted by law, we will display relevant advertisements to you and make recommendations about goods or services that may be of interest.

We partner with third-party advertising networks, such as Google AdSense, to serve advertisements on our platform. To facilitate this:

• Google and other third-party vendors use cookies to serve personalized ads based on your prior visits to our Website or other sites across the Internet.
• Google's use of advertising cookies enables it and its partners to serve relevant ads to you based on your visits to our Website and/or other sites on the Web.

You can manage or opt out of personalized advertising by visiting Google's Ad Settings page. Alternatively, you can choose to opt out of a third-party vendor's use of cookies for interest-based advertising by visiting aboutads.info.

5. Integration with Third Parties

The Today Standard integrates with third-party platforms to provide you with a seamless range of features and services. Where you request integrations with third parties, we may share data with them as required to facilitate and give effect to the integration.

6. Withdrawing Consent

You may withdraw your consent to our use of your personal data at any time. However, please note that we collect personal data where we believe it is necessary to provide you with our services. Accordingly, if you withdraw your consent, we may not be able to provide such services to you.

For example, if you withdraw your consent to our use of your billing information, we will be unable to process payments. Consequently, we will not be able to offer you our paid services, and any paid services you have with us will be cancelled.

7. Questions

Any questions about this Privacy Policy should be addressed to our support team at contact@thetodaystandard.com.